Blog & Articles
May 14, 2019

SAMA’s Annual Conference 2019 – Key Speakers To Look Out For

  We are excited to be a sponsoring partner at the Strategic Account Management Association's (SAMA)…
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Blog & Articles
May 13, 2019

Why Account Planning Is Important? And How To Amplify It’s Effects?

Account Planning has been around for years. Did you know that 65% of a company’s…
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strategic-account-manager-demandfarm
Blog & Articles
April 15, 2019

Is An Account Manager – Robot? Iron Man? Or Superman?

Approach to problem-solving was superbly explained to me by Dhiraj Rajaram of Mu Sigma. I…
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relationship-mapping-demandfarm
Blog & Articles
February 11, 2019

Relationship Mapping – The Ultimate Guide to Contact visualization

  We have all been there. As roving young account managers, we have entered negotiations…
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truth-about-key-account-relationships
Blog & Articles
November 2, 2018

The underlying truth about B2B key account relationships

Maintaining and building key account relationships with your partners and clients requires creating an emotional…
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Blog & Articles
September 25, 2018

6 Attributes of a Successful Key Account Manager

Decades ago, psychotherapist Thom Hartmann proposed two mental models that described how people go about…
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