June 24, 2019
Key Account Planning Simplified
If you are a key account manager, I understand what you go through every year…
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May 14, 2019
SAMA’s Annual Conference 2019 – Key Speakers To Look Out For
We are excited to be a sponsoring partner at the Strategic Account Management Association's (SAMA)…
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May 13, 2019
Why Account Planning Is Important? And How To Amplify It’s Effects?
Account Planning has been around for years. Did you know that 65% of a company’s…
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April 15, 2019
Is An Account Manager – Robot? Iron Man? Or Superman?
Approach to problem-solving was superbly explained to me by Dhiraj Rajaram of Mu Sigma. I…
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February 11, 2019
How Relationship Mapping Helps You With Your Key Accounts
We have all been there. As roving young account managers, we have entered negotiations…
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December 3, 2018
5 Key Account Mistakes to Steer Clear Off in 2019
As we arrive into the new year, it is important to understand the new needs…
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November 20, 2018
What is wrong with today’s Account Planning?
If I were to answer that in a word – it is ‘Static’ account plans.…
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November 2, 2018
The underlying truth about B2B key account relationships
Maintaining and building key account relationships with your partners and clients requires creating an emotional…
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September 25, 2018
6 Attributes of a Successful Key Account Manager
Decades ago, psychotherapist Thom Hartmann proposed two mental models that described how people go about…
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September 17, 2018
How To Manage Large Accounts Successfully
While the short-term success of any sales organisation relies on the quality of its offering…
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