relationship-mapping-demandfarm
Blog & Articles
February 11, 2019

How Relationship Mapping Helps You With Your Key Accounts

  We have all been there. As roving young account managers, we have entered negotiations…
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truth-about-key-account-relationships
Blog & Articles
November 2, 2018

The underlying truth about B2B key account relationships

Maintaining and building key account relationships with your partners and clients requires creating an emotional…
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Blog & Articles
September 25, 2018

6 Attributes of a Successful Key Account Manager

Decades ago, psychotherapist Thom Hartmann proposed two mental models that described how people go about…
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account planner creative
Blog & Articles
July 23, 2018

Account Planner – Simple is powerful and beautiful too

Key Account Plans over the decades have become complex and theoretical. Most Account Managers just…
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