Canada’s Anti-Spam Legislation (CASL)

DemandFarm Inc. and/or its related corporations (collectively “DemandFarm”)

Policy Statement

This document sets forth the policy of DEMANDFARM and is designed to provide reasonable assurance that (i) a consistent process is followed with respect to the dissemination of commercial electronic messages to DEMANDFARM clients and prospective clients in Canada, and (ii) DEMANDFARM employees sending commercial electronic messages from and/or to a computer system(s) in Canada comply with the requirements of CASL.

The DEMANDFARM Anti-Spam Policy (“Anti-Spam Policy”) and related procedures (the “CASL Procedures”) require that all DEMANDFARM employees send CEMs from and/or to a computer system(s) in Canada or to an electronic address that will be accessed from a computer system in Canada comply with CASL, and seeks to ensure that all CEMs sent by or on behalf of DEMANDFARM, or using a DEMANDFARM email address or using a device owned or provided by DEMANDFARM, comply with CASL.

Policy Details

This Anti-Spam Policy describes DEMANDFARM’s commitments relating to the provisions of CASL and electronic messages of a commercial nature sent to DEMANDFARM clients, prospective clients, and others, as applicable. From time to time, DEMANDFARM may implement additional policies, procedures and/or practices as it relates to anti-spam measures.


This Policy applies to DEMANDFARM employees who may be sending CEMs from and/or to a computer system(s) in Canada or to an electronic address that will be accessed from a computer system in Canada.

With respect to DEMANDFARM’s operations, the Anti-Spam Policy has been adopted in compliance with the requirements of CASL, and DEMANDFARM is committed to complying with CASL. All other DEMANDFARM policies and procedures will be interpreted in a manner that is consistent with the Anti-Spam Policy and that promotes compliance with CASL to seek to deter damaging and deceptive forms of spam from occurring in Canada.


DEMANDFARM obtains express, opt-in consent, unless a verifiable basis for implied consent or an exception to consent exists, before sending a CEM to anyone who has not had an existing business relationship with DEMANDFARM within two years before the date on which the CEM is sent. Unless a valid documented basis for implied consent or an exception to consent exists, DEMANDFARM also obtains express, opt-in consent for the sending of CEMs to DEMANDFARM prospects.

The request for consent cannot be in an electronic message unless there exists a basis for implied consent to send the message. The request for consent must be sought separately within a communication (e.g. through a separate action such as affirmatively checking a checkbox) and cannot be bundled as a term of acceptance of an agreement. Verbal consent is acceptable where a record of the details of the consent is maintained in a database.

Form and Content of CEMs

All CEMs are required to comply with the form and content requirements of CASL, generally described as follows:

  • identifies the sender;
  • the sender’s mailing address;
  • the sender’s telephone number or email address or link to a webpage; and
  • an unsubscribe mechanism or withdrawal of consent from receiving CEMs from DEMANDFARM and its subsidiaries and

DEMANDFARM takes steps to require that any third-party service provider who sends CEMs on behalf of DEMANDFARM complies with CASL.

Storage of Relationship Details

A key component of complying with CASL involves maintaining records of DEMANDFARM’s relationships with clients and prospective clients.

Each business unit of DEMANDFARM is required to create and maintain in the business unit’s Client Relationship Management (CRM) system (including, but not limited to, Benchmark, Salesforce), verifiable records documenting the relationships giving rise to implied consent, and verifiable records of express, opt-in consents obtained from DEMANDFARM clients and prospective clients. “Clients” are defined as those organizations or individuals who have at least one open account or a contractual relationship with DEMANDFARM at the relevant time. Organizations or individuals who have closed their last remaining account or terminated their contract with DEMANDFARM are not considered DEMANDFARM clients for purposes of this Policy.

Implied consent or express, opt-in consent is obtained in accordance with the CASL Procedures and recorded in the applicable CRM system in order to track the client and prospect relationships.

Records of express, opt-in consent and records documenting the relationships giving rise to implied consent are retained for a minimum of three years after DEMANDFARM ceases sending CEMs to the DEMANDFARM client or prospect.

Commercial Electronic Messages

All DEMANDFARM employees sending CEMs from and/or to a computer system(s) in Canada are required to comply with this Policy and related CASL procedures and processes.

A “CEM” is defined as an electronic message that includes content (for instance, text, hyperlinks, images or attachments) that:

  • promotes, offers or advertises DEMANDFARM or DEMANDFARM’s products or services, or employees, or contacts;
  • solicits business for DEMANDFARM or DEMANDFARM’s employees or contacts; and
  • any other similar message that encourages participation in commercial

Examples include promotional event invitations (e.g., webcasts or DEMANDFARM events), marketing newsletters, etc.

The following messages do not have to comply with the requirements applicable to CEMs:

  • messages sent to DEMANDFARM clients about their business;
  • messages sent to an existing non-business relationship with DEMNADFARM;
  • internal communications about DEMANDFARM’s business (including communications with DEMANDFARM offices outside Canada);
  • legally required notices, such as messages that are sent to comply with a regulatory requirement (e.g., material changes, required account activity information, etc.); and
  • responses to requests, inquiries or

Messages that DEMANDFARM employees email each other internally using a device that DEMANDFARM owns or provides, or using a DEMANDFARM email address, should be related to DEMANDFARM. DEMANDFARM employees may not internally email each other offers, promotions, advertisements, or referrals unrelated to DEMANDFARM business without the internal recipient’s verbal consent.

Compliance by Third Parties

All third-party contracts with service providers who may send CEMs on behalf of DEMANDFARM must contain contractual clauses obligating the service provider to comply with CASL including the form and content requirements of CEMs.

Unsubscribe Mechanism

CEMs that are not exempt from requirements applicable to CEMs noted above are required to include a form of unsubscribe mechanism to facilitate the withdrawal of consent or do-not-contact requests within a period of time and in a manner that would allow DEMANDFARM to process that request within 10 days of the date on which the unsubscribe, withdrawal of consent or do-not-contact request was made. This information should be maintained in the applicable database that tracks the client and prospect relationships.

All emails sent by employees will be compliant with CASL and will include the option to ‘unsubscribe.’

You can ‘unsubscribe’ from our Commercial Electronic Messages at any time by visiting or by emailing [email protected] with ‘Unsubscribe’ in the subject line.

Changes to This Anti-Spam Policy

DEMANDFARM may amend this Policy at any time by publishing a new version of it on this website.

Contact Us

DEMANDFARM is committed to ensuring that you do not receive unwanted e-mails from our servers. In case of any queries regarding this Policy, please contact us at [email protected].

Policy Administration

The Anti-Spam Policy is maintained by the Compliance department of XpertLync Solutions Pvt. Ltd., on behalf of DEMANDFARM and will be reviewed and updated, where necessary, and approved on an annual basis. Any changes to, or exceptions from this Policy will be done by DEMANDFARM on seeking expert opinion and guidance by XpertLync Board or equivalent.

Review and Approvals

XpertLync Compliance is responsible for the review and revision of this Policy, subject to the approval of the DEMANDFARM under the guidance of respective XpertLync Board or equivalent. This Policy is subject to review on an annual basis, or otherwise as needed.

Enforcement and Audit

Compliance with this Policy, and any related procedure, may be reviewed by XpertLync Solutions Pvt. Ltd. on behalf DEMANDFARM, at any time. Failure to comply with this Policy, as well as any associated procedures, may result in disciplinary action in accordance with the applicable Global Human Resources Disciplinary policy or procedure.