Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.”...

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In episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of...

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In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail...

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Have you wondered how to engage specific high-value accounts effectively? In episode 10 of the Shift podcast, Dr....

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Maximizing Customer Retention with Key Account Management Looking for valuable insights into growing your existing...

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Digital transformation has become an essential element for businesses to remain competitive in today’s...

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The ability of a company to effectively manage and grow its strategic accounts directly impacts revenue generated from...

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At a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has...

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When working with large businesses and going outbound, being deliberate about the planned approach provides structure to...

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