Blogs
4 account penetration strategies to take your retention revenue to the next level
- Milind Katti
- April 28, 2022
One of the most important laws of growing a SaaS business commands that every company...
Read BlogThe rise of Digital Account Planning and how DemandFarm created its own niche
- Milind Katti
- February 25, 2022
When we started DemandFarm, we realized that for B2B firms, winning an opportunity is not...
Read BlogEnvisaging the Future of Account Planning and the Role of Analytics and AI
- Milind Katti
- December 28, 2021
Every account or customer is like a fingerprint – unique and having a distinct persona...
Read BlogSales Playbooks for Key Account Management – Everything You Need to Know
- Milind Katti
- November 29, 2021
All salespeople dream of rolling out strategies that run high on the ‘leads’ factor. But...
Read BlogStakeholder Mapping for Key Accounts- How Digital Account Planning Tools can make an Impact?
- Milind Katti
- October 29, 2021
Stakeholder management is gaining more and more traction in recent years with ever-evolving customer needs...
Read BlogPower of Relationship Intelligence for Key Accounts
- Milind Katti
- September 29, 2021
Let’s face it- enterprise selling isn’t easy. There are dozens of similar products in the...
Read BlogAccount Management 101 – A Guide for Account Managers
- Milind Katti
- September 7, 2021
Often companies battle to upkeep their clientele in all possible ways. And more often, companies...
Read BlogAccount-Based Selling – The Beginner’s Guide to B2B Sales
- Milind Katti
- July 29, 2021
Is account-based selling a part of your go-to-market strategy for B2B sales? Why? Why not?...
Read BlogSales Effectiveness In Strategic Account Management
- Milind Katti
- April 27, 2021
Lego, the favorite toy brand for children and one of the most nostalgic ones for...
Read BlogSales Enablement – Everything You Need to Know
- Milind Katti
- March 26, 2021
Sales Enablement in simple terms is any technology, process, or software that helps the sales...
Read BlogPowering Sales Intelligence in KAM to Drive More Leads
- Milind Katti
- February 24, 2021
“There was once a factory that was run by a large engine at its core....
Read BlogSales Transformation in Key Account Management
- Milind Katti
- January 24, 2021
It was the year 2015 and Coca-Cola was sitting on a goldmine of an ever-growing...
Read BlogCustomer Success and Key Account Management: 2 Intricate Cogs of the Same Wheel
- Milind Katti
- December 29, 2020
When Jeff Bezos founded Amazon in 1994, he did so with the mission of becoming...
Read BlogDriving Sales Excellence in 2021: What, Why, and How?
- Milind Katti
- November 26, 2020
Our story begins in 2003, a time of great distress in British Cycling. The national...
Read BlogEverything You Should Know About Account Management KPIs
- Milind Katti
- October 27, 2020
Jose Mourinho is quite a peculiar figure in the world of football. Our story unfolds...
Read BlogSales Acceleration – The Complete Guide
- Milind Katti
- September 28, 2020
Sales acceleration could be compared to a Formula 1 pit stop. Formula 1 pit stops...
Read BlogHow to Optimize Your Business? – Thanks to Sales Enablement Tools
- Milind Katti
- September 25, 2020
Nowadays, businesses need the right tools and data to remain competitive in their respective market....
Read BlogCross Selling vs Up Selling
- Milind Katti
- July 27, 2020
Cross selling and Up selling Recall the last time that you were at McDonald’s (even...
Read BlogLand and Expand – The Ultimate Strategic Saviour For Business Growth
- Milind Katti
- June 30, 2020
Imagine that you’ve just graduated from college and landed a job with the organization of...
Read BlogRisk Assessment of Key Accounts during COVID-19 pandemic
- Milind Katti
- June 1, 2020
Risk Assessment of Key Accounts during COVID-19 pandemic We’re in a global crisis that’s unlike...
Read BlogAccount Planning Template – Step by Step Strategic Account Planning
- Milind Katti
- May 5, 2020
Account Planning Template Existing customers are a critical revenue source for every organization. Meeting growth...
Read BlogSales Account Planning – A Step by Step Guide
- Milind Katti
- March 31, 2020
Sales Account Planning What is a Sales account plan? A Sales account plan is sort...
Read Blog5 Essential Skills of Account Managers
- Milind Katti
- March 11, 2020
5 Essential Skills of Account managers It takes months of conversations, demos, and meetings to...
Read BlogWhite space opportunity : Your potential areas for growth
- Milind Katti
- March 10, 2020
White space Opportunity The ultimate goal of key account management is to recognize opportunities for...
Read BlogWhite space Mapping: Unlock your New revenue potential
- Milind Katti
- March 10, 2020
White space Mapping It was Friday, and I wanted to have some fun with the...
Read BlogAccount Planning Tool- A Strategic Investment
- Milind Katti
- February 17, 2020
Account Planning tools that help you grow revenue Digital transformation has prompted many businesses to...
Read BlogOrg Chart Builder for Better Key Account Management
- Milind Katti
- February 13, 2020
If I were to summarize the essence of key account management, it would be ‘value...
Read BlogKey Account Managers are also Key Employees
- Milind Katti
- December 18, 2019
In most companies where there are hundreds or thousands of employees, it becomes very hard...
Read BlogStrategic Analysis of Key Accounts
- Milind Katti
- December 17, 2019
A strategic account plan is all about thinking hard and making decisions that have a...
Read BlogRelationship Mapping – Visualize your Key Accounts with Org Chart
- Milind Katti
- December 11, 2019
What is Relationship Mapping? Relationship Mapping is a visual representation of a client’s organizational chart...
Read BlogSalesforce Account Planning – Step by Step Guide For Account Planning Inside Salesforce
- Milind Katti
- December 6, 2019
What is Strategic Account Planning? Strategic accounts are the lifeline of every organization which bring...
Read BlogUnderstanding SAM (Strategic Account Management) Better
- Milind Katti
- December 4, 2019
SAM, as Strategic Account Management is often called, is very often misunderstood to an extent...
Read BlogInsight Selling – The Key to Good Strategic Account Management
- Milind Katti
- December 4, 2019
Are you leveraging insight selling for strategic account management? The strategic account management process is...
Read Blog9 Quick Steps of Key Account Management Process
- Milind Katti
- November 28, 2019
Key Account Management Process The title may make it all sound easy and that the...
Read BlogTop 3 Highlights of Dreamforce 2019
- Milind Katti
- November 26, 2019
Dreamforce 2019 Dreamforce – undoubtedly one of the largest tech events in the world. Salesforce’s...
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