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The rise of Digital Account Planning and how DemandFarm created its own niche

Envisaging the Future of Account Planning and the Role of Analytics and AI

Blogs

The rise of Digital Account Planning and how DemandFarm created its own niche

When we started DemandFarm, we realized that for B2B firms, winning an opportunity is not...

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Envisaging the Future of Account Planning and the Role of Analytics and AI

Every account or customer is like a fingerprint – unique and having a distinct persona...

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Sales Playbooks for Key Account Management – Everything You Need to Know

All salespeople dream of rolling out strategies that run high on the ‘leads’ factor. But...

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Stakeholder Mapping for Key Accounts- How Digital Account Planning Tools can make an Impact?

Stakeholder management is gaining more and more traction in recent years with ever-evolving customer needs...

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Power of Relationship Intelligence for Key Accounts

Let’s face it- enterprise selling isn’t easy. There are dozens of similar products in the...

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Account Management 101 – A Guide for Account Managers

Often companies battle to upkeep their clientele in all possible ways. And more often, companies...

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Account-Based Selling – The Beginner’s Guide to B2B Sales

Is account-based selling a part of your go-to-market strategy for B2B sales? Why? Why not?...

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Sales Effectiveness In Strategic Account Management

Lego, the favorite toy brand for children and one of the most nostalgic ones for...

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Sales Enablement – Everything You Need to Know

Sales Enablement in simple terms is any technology, process, or software that helps the sales...

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Powering Sales Intelligence in KAM to Drive More Leads

“There was once a factory that was run by a large engine at its core....

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Sales Transformation in Key Account Management

It was the year 2015 and Coca-Cola was sitting on a goldmine of an ever-growing...

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Customer Success and Key Account Management: 2 Intricate Cogs of the Same Wheel

When Jeff Bezos founded Amazon in 1994, he did so with the mission of becoming...

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Driving Sales Excellence in 2021: What, Why, and How?

Our story begins in 2003, a time of great distress in British Cycling. The national...

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Everything You Should Know About Account Management KPIs

Jose Mourinho is quite a peculiar figure in the world of football. Our story unfolds...

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Sales Acceleration – The Complete Guide

Sales acceleration could be compared to a Formula 1 pit stop. Formula 1 pit stops...

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How to Optimize Your Business? – Thanks to Sales Enablement Tools

Nowadays, businesses need the right tools and data to remain competitive in their respective market....

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Cross Selling vs Up Selling

Cross selling and Up selling Recall the last time that you were at McDonald’s (even...

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Land and Expand – The Ultimate Strategic Saviour For Business Growth

Imagine that you’ve just graduated from college and landed a job with the organization of...

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Risk Assessment of Key Accounts during COVID-19 pandemic

Risk Assessment of Key Accounts during COVID-19 pandemic We’re in a global crisis that’s unlike...

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Account Planning Template – Step by Step Strategic Account Planning

Account Planning Template Existing customers are a critical revenue source for every organization. Meeting growth...

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Sales Account Planning – A Step by Step Guide

Sales Account Planning What is a Sales account plan? A Sales account plan is sort...

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5 Essential Skills of Account Managers

5 Essential Skills of Account managers It takes months of conversations, demos, and meetings to...

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White space opportunity : Your potential areas for growth

White space Opportunity The ultimate goal of key account management is to recognize opportunities for...

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White space Mapping: Unlock your New revenue potential

White space Mapping It was Friday, and I wanted to have some fun with the...

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Account Planning Software is a Strategic Investment

Digital transformation has prompted many businesses to invest in account planning tools. Retention, understandably, is...

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Org Chart Builder for Better Key Account Management

If I were to summarize the essence of key account management, it would be ‘value...

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Key Account Managers are also Key Employees

In most companies where there are hundreds or thousands of employees, it becomes very hard...

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Strategic Analysis of Key Accounts

A strategic account plan is all about thinking hard and making decisions that have a...

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Relationship Mapping – Visualize your Key Accounts with Org Chart

What is Relationship Mapping? Relationship Mapping is a visual representation of a client’s organizational chart...

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Salesforce Account Planning – Step by Step Guide For Account Planning Inside Salesforce

Salesforce Account Planning What is Strategic Account Planning? Strategic accounts are the lifeline of every...

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Understanding SAM (Strategic Account Management) Better

SAM, as Strategic Account Management is often called, is very often misunderstood to an extent...

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Insight Selling – The Key to Good Strategic Account Management

Are you leveraging insight selling for strategic account management? The strategic account management process is...

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9 Quick Steps of Key Account Management Process

Key Account Management Process The title may make it all sound easy and that the...

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Top 3 Highlights of Dreamforce 2019

Dreamforce 2019 Dreamforce – undoubtedly one of the largest tech events in the world. Salesforce’s...

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Why Strategic Account Management Needs More Work than Normal Account Management

The strategic account management process is about building value-driven relationships with your key customers. It...

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Key Account Planning Simplified

If you are a key account manager, I understand what you go through every year...

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