Data-driven, Collaborative and Scalable, on-Demand Account Planning & Governance within your CRM
Trusted by 25,000+ active practitioners across the world
Trevor Hardee,
Senior Director of Customer Success
Jarrod Johnson,
Chief Customer Officer
Darren Knapp,
Director Global Operations
Build a Profitable Key Account Portfolio
'Large' aren't necessarily 'key' accounts.
Account Segmentation
Identify the right-fit Key Accounts
Categorize accounts based on long-term growth potential, muti-level relationship health, strategic alignment of organizational goals & customer goals.
Structured approach to periodically segmenting and prioritizing accounts that will benefit most so that you may invest time and resources judiciously, better align product mix and service lines to produce stronger results.
Structure and Standardize your KAM programs instilling dynamic responsiveness, process and execution efficiency
Data Centralization
Move from data silos & multiple files to a unified & aggregated single source of data truth with on-demand availablility
Easy Configuration
Extremely flexible and easily configurable to match your unique needs and personalised to your sales environment
Data Quality
Enhance your sales effectiveness & mine deeper insights through data completeness along with integrated & unified data structures
One True View of your Account
revenue teams now have a centralised, single Source of Truth for a deeper understanding of customers
One-stop for Research Data
Methodology agnostic, systematic and highly customisable templates for capturing well- structured Account Profiles. Up-to-date facts and figures with easy integration with B2B data providers.
Account-based Strategic Alignment
Business and relationship history, perceived value in your offerings, your critical perception of the customer, understanding of customer's business goals, your value proposition, SWOT.
A perspective view of Account Penetration
A vantage point to see how your products or services are faring & how deals in pursuit are positioned across units.
Increase your Wallet Share
An in-depth assessment of the competitors: Intel about competitor offering and capabilities, their performance, their strengths and weaknesses along with the tactics and strategies they use to win.
The Power Structure
Know the key decision makers and influencers in their organization. Stay aligned with the new world buying Order and gain better visibility into the structure of a buying groups and customer’s decision- making process.
The Conversations
A clear visibility of the interaction cadence to uncover collaboration gaps and communication silos, orchestrate engagement at an account level and focus on who matters most.
Account Intelligence
Customer Analysis
Account Landscape
Competitor Analysis
Organizational hierarchy
Engagement Analysis
Account Intelligence
Customer Analysis
Competitor Analysis
Organizational hierarchy
Engagement Analysis
Forecast the Growth Potential
enhanced visibility to analyse and define the growth space in each account
Make informed decision to strategically position a cross-sell and upsell with a clear view of the account landscape. Identify your best selling offerings or products, find an entirely new market, see gaps in product or service lines, spot where there’s no competition, anticipate and build capacities, surface similar purchase patterns
Find the Missing Links
Assess the power of your existing relationship and seek their support to expand your network and reach within the account for enhanced revenue growth, faster procurement decisions.Analyze, based on qualitative client stakeholder data, the potential & the areas to maximize contact lifetime value
Pulse on Account Health
Interactive summary dashboards help combine information from multiple sources to provide an enhanced analysis of an account’s performance. Breakdown of potential revenue expected from current opportunities, profit margins, deal wins, competitive losses to guide the gauging of revenue potential.
Hinal Shah,
Senior Manager
Account Planning + Demand Farm = Awesome !!! We have been using demand farm for a while now and it is an extremely intuitive app. KAM Quadrant, Grandstand and
extremely intuitive app. KAM Quadrant, Grandstand and Account Planning are some of the key highlights of this amazing app. The Demand Farm technical team have been a great support throughout our journey for onboarding Users to DemandFarm.
Sunil Padiyar,
Operations Lead
True Value for Money in Business DemandFarm is systematically built to resolve typical account planning issues. The tool helped us understand, brainstorm and find solutions to gaps in each account. It has Powerful features to analyze various aspects of our..
gaps in each account. It has Powerful features to analyze various aspects of our accounts, positioning, competitor analysis, revenue, wallet share and our favorite which is the Whitespace.
Jennifer Joynson,
Sales Operations Manager
Great account planning tool with seamless integration into Salesforce The app was integrated into our Salesforce instance seamlessly and with a very quick turnaround. We first rolled out to our key account community and then onto our Top 100 accou..
very quick turnaround. We first rolled out to our key account community and then onto our Top 100 accounts. DemandFarm is customisable and so easy to use, highly recommended.
Game Plan to Propel Wins
account-based Strategies & in depth Plans to strengthen revenue optimization
Game-changing future plans
Build an holistic approach to achieving revenue goals through
account penetration & expansion, low-cost operations, strategic
partnerships, channel expansion, etc. while keeping the
expansion cost in perspective.
Define your 'True North'
Define the overall revenue targets, monthly/quarterly breakups,
growth targets against identified whitespaces & new revenue
streams, targets against existing engagement growth.
Widen your reach
With a clear understanding of your individual customer
stakeholder have more meaningful conversations to create value.
Determine the engagement plan for widening and enriching your relationships.
Map activities to sales goals
A systematic action oriented 30/60/90 plan builder for outlining
activities and tasks. Leverage the right internal and external
stakeholder collaboration to ensure you achieve your account goals.
Laser focussed Deal Progression
Prevent deal slips & better secure your sales forecast in real-time.
Automate and prioritize actions, guided with recommendations
on next best steps, accelerate and increase sales productivity.
Competitor Tackle Plans
With clear visibility of the the competitor wallet share across
buying centres and their key offerings and their plays devise your
strategies and tactics to outpace the competition..
Collaborate
Share
Succeed
1-click In-app Account Reviews
Launch the collective real-time account plans & performance intelligence in a presentation style from within your CRM.
Eliminate 1000’s of hours of effort in building QBR reports
Share and communicate across functions with ease
Make decision making effective and risk-free
Build collaborative Account Plans for ABM programs
Collaboration
Create value through multilevel collaborations across internal functions, clients & external partners
Flexible Deployment
Options for a privately hosted or on-premise solution for greater flexibility and control of operations.
Process Adoption
Automation and easy of use facilitates CRM usage and sales process adoption
Progressive & Modular
A comprehensive yet flexible KAM Product Suite with modular rollouts aligned to your needs.
Execution made Effective
with consistent, complete and up-to-date data truly reflecting account performance
Impact Reporting
A dynamic account summary dashboard along with easy-to-use pre-built reports give a holistic view of account health, farming effectiveness, mining effectiveness and revenue at-risk. Meet and exceed business goals by shifting focus from 'lag indicators' to proactive risk identification & timely interventions.
Financials Tracker
Increase revenue predictability
Interactive tracking of the financial performance of Opportunities & ongoing Engagements to keep gaps between Targets, Booked & Invoiced in check.
Revenue Forecasting
Build forecast scenarios
Simulate scenarios for predicting the future revenue by looking at already booked amount & amount for projects that are more likely to be renewed, opportunities that are more likely to be won, etc.
Win / Loss Analysis
Boost your win rates
Richer insights from sales outcomes to help avoid pitfalls and continually learn & refine your strategies. Enhance your product/service differentiation and build tactical advantage against competition.
Meeting & Activity Tracker
Orchestrated Engagements
A efficient outcome oriented activity organizer to plan all future tasks, meetings, assign owners & determine milestones that help you move towards the goal.
'Grandstand' the Executive Dashboard
a powerful cockpit view across portfolio of strategic accounts to enabling you to monitor, track and act effectively
Improved Pipeline Management
Clear visibility of real-time performance data and integrated analysis allows you to act faster and with confidence
Trend Analysis
Patterns & trends across multiple accounts help forecast churn and define predictable recurring revenue & continued growth
Interactive Dashboards
Executive dashboards & reports with intuitive drill-down for enhanced governance as you maintain your KAM program momentum
Joselle Formeloza
Salesforce Administrator
Great Account Planning Tool + Incredible Support Experience = Ridiculously Awesome!! Overall this has been a good addition to our Salesforce environment in order to allow a comprehensive path of process standardization on our sales...
allow a comprehensive path of process standardization on our sales and client services team. It provides a good structure that is customizable and scalable enough to fit the business needs and its very intuitive to use.
Tapabrata Bhattacharya
Senior Account Director
This has been a good tool to bring in some Account Manangement practices in an org. The tool is a good addition if you want to bring in some checks and balances on your sales teams and enhance account management practices. Features like workbench is a b..
account management practices. Features like workbench is a big help when you want to plan activities for next 1-3 months.
Allison Blasco,
Regional VP, Enterprise Sales
Great KAM Tool and Incredible Support The tool is very easy to use and helps reps build a path to upsells in massive enterprise organizations. We are now rolling out the org chart feature to all sales reps to ensure they...
org chart feature to all sales reps to ensure they are multithreaded throughout an account & identify additional areas of opportunity. I would implement DemandFarm at any future company and recommend them to all in sales leadership.