Trusted by 25,000+ active practitioners across the world

Jarrod Johnson,

Chief Customer Officer

Build a Profitable
Key Account Portfolio

'Large' aren't necessarily 'key' accounts.

Account Segmentation

Identify the right-fit Key Accounts

Categorize accounts based on long-term growth potential, muti-level relationship health, strategic alignment of organizational goals & customer goals.

Account Planning provides a structured approach to periodically segmenting and prioritizing accounts that will benefit most so that you may invest time and resources judiciously, and better align product mix and service lines to produce stronger results.

3 Steps to Identifying Key Accounts

source: GARTNER

Standardization

Structure and Standardize your Key Account Management programs instilling dynamic responsiveness, process and execution efficiency

Data Centralization

Move from data silos & multiple files to a unified & aggregated single source of data truth with on-demand availablility

Easy Configuration

Extremely flexible and easily configurable to match your unique needs and personalized to your sales environment

Data Quality

Enhance your sales effectiveness & mine deeper insights through data completeness along with integrated & unified data structures

One True View of your Account

revenue teams now have a centralized, single Source of Truth for a
deeper understanding of customers

A perspective view of Account Penetration

A vantage point to see how your products or services are faring & how deals in pursuit
are positioned across units.

Account
Intelligence
Customer
Analysis
Account
Landscape
Competitor
Analysis
Organizational
hierarchy
Engagement
Analysis

Forecast the Growth Potential

enhanced visibility to analyze and define the growth space in each account

Identify Growth Opportunities

Make informed decision to strategically position a cross-sell and upsell with a clear view of the account landscape. Identify your best selling offerings or products, find an entirely new market, see gaps in product or service lines, spot where there’s no competition, anticipate and build capacities, surface similar purchase patterns

Find the Missing Links

Assess the power of your existing relationship and seek their support to expand your network and reach within the account for enhanced revenue growth, faster procurement decisions. Analyze, based on qualitative client stakeholder data, the potential & the areas to maximize contact lifetime value

Pulse on Account Health

Interactive summary dashboards help combine information from multiple sources to provide an enhanced analysis of an account’s performance. Breakdown of potential revenue expected from current opportunities, profit margins, deal wins, competitive losses to guide the gauging of revenue potential.

Hinal Shah,

Senior Manager

Account Planning
+ Demand Farm
= Awesome !!!

We have been using DemandFarm for a while now and it is an extremely intuitive app. KAM Quadrant, Grandstand and

Flip

Hinal Shah,

Senior Manager

Flip

extremely intuitive app. KAM Quadrant, Grandstand and Account Planning are some of the key highlights of this amazing key account management software. The DemandFarm technical team have been a great support throughout our journey for onboarding users to DemandFarm.

Sunil Padiyar,

Operations Lead

True Value for Money in Business DemandFarm is systematically built to resolve typical account planning issues. Their Key Account Management Software helped us understand, brainstorm and find solutions to gaps in each account. It has Powerful features to analyze various aspects of our..

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Sunil Padiyar,

Operations Lead

Flip

gaps in each account. It has Powerful features to analyze various aspects of our accounts, positioning, competitor analysis, revenue, wallet share and our favorite which is the Whitespace.

Jennifer Joynson,

Sales Operations Manager

Great account planning tool with seamless integration into Salesforce The Key Account Management Software was integrated into our Salesforce instance seamlessly and with a very quick turnaround. We first rolled out to our key account community and then onto our Top 100 accou..

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Jennifer Joynson,

Sales Operations Manager

Flip

very quick turnaround. We first rolled out to our key account community and then onto our Top 100 accounts.
DemandFarm is customizable and so easy to use, highly recommended.

Game Plan to Propel Wins

account-based Strategies & in depth Plans to strengthen revenue optimization

Execution made Effective

with consistent, complete and up-to-date data truly reflecting account performance

Impact Reporting

A dynamic account summary dashboard along with easy-to-use pre-built reports give a holistic view of account health, farming effectiveness, mining effectiveness and revenue at-risk.
Meet and exceed business goals by shifting focus from 'lag indicators' to proactive risk identification & timely interventions.

Financials Tracker
Increase revenue predictability

Interactive tracking of the financial performance of Opportunities & ongoing Engagements to keep gaps between Targets, Booked & Invoiced in check.

Revenue Forecasting
Build forecast scenarios

Simulate scenarios for predicting the future revenue by looking at already booked amount & amount for projects that are more likely to be renewed, opportunities that are more likely to be won.

Win / Loss Analysis
Boost your win rates

Richer insights from sales outcomes to help avoid pitfalls and continually learn & refine your strategies. Enhance your product/service differentiation and build tactical advantage against competition.

Meeting & Activity Tracker
Orchestrated Engagements

An efficient outcome-oriented activity organizer to plan all future tasks, meetings, assign owners & determine milestones that help you move towards the goal.

'Grandstand'
the Executive Dashboard

a powerful cockpit view across portfolio of strategic accounts to enable you to monitor, track and act effectively

Improved Pipeline Management

Clear visibility of real-time performance data and integrated analysis allows you to act faster and with confidence

Trend Analysis

Patterns & trends across multiple accounts help forecast churn and define predictable recurring revenue & continued growth

Interactive Dashboards

Executive dashboards & reports with intuitive drill-down for enhanced governance as you maintain your KAM program momentum

Joselle Formeloza

Salesforce Administrator

Great Account Planning Tool + Incredible Support Experience = Ridiculously Awesome!! Overall this has been a good addition to our Salesforce environment in order to allow a comprehensive path of process standardization on our sales...

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Joselle Formeloza

Salesforce Administrator

Flip

allow a comprehensive path of process standardization on our sales and client services team. It provides a good structure that is customizable and scalable enough to fit the business needs and its very intuitive to use.

Tapabrata Bhattacharya

Senior Account Director

This has been a good tool to bring in some Account Management practices in an org. The Key Account Management Software is a good addition if you want to bring in some checks and balances on your sales teams and enhance account management practices. Features like workbench is a b..

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Tapabrata Bhattacharya

Senior Account Director

Flip

account management practices. Features like workbench is a big help when you want to plan activities for next 1-3 months.

Allison Blasco,

Regional VP, Enterprise Sales

Great key account management software and Incredible Support The tool is very easy to use and helps reps build a path to upsells in massive enterprise organizations. We are now rolling out the org chart feature to all sales reps to ensure they...

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Allison Blasco,

Regional VP, Enterprise Sales

Flip

org chart feature to all sales reps to ensure they are multithreaded throughout an account & identify additional areas of opportunity. I would implement DemandFarm at any future company and recommend them to all in sales leadership.