My vision is to make DemandFarm the single most comprehensive B2B Key Account Management and Growth technology there is. It’s about institutionalizing KAM in a way that the process works for all stakeholders. It’s about bridging knowledge gaps and enabling Key Account Managers to win. It is about leveraging the power of technology to transform the way Key Accounts are managed and grown.
I should know because I’ve worked with B2B Key Accounts for most of my career. I’ve experienced first- hand the barriers that hold KAMs back and the challenges unique to managing and growing complex Global Accounts. I believe DemandFarm can create value in that space between the Art and the Science of Key Account Management.