My vision is to make DemandFarm the single most comprehensive B2B Key Account Management and Growth technology there is. It’s about institutionalizing KAM in a way that the process works for all stakeholders. It’s about bridging knowledge gaps and enabling Key Account Managers to win. It is about leveraging the power of technology to transform the way Key Accounts are managed and grown.

I should know because I’ve worked with B2B Key Accounts for most of my career. I’ve experienced first- hand the barriers that hold KAMs back and the challenges unique to managing and growing complex Global Accounts. I believe DemandFarm can create value in that space between the Art and the Science of Key Account Management.

With DemandFarm, I saw an opportunity to be a part of something truly at the crossroad of technology, sales, marketing, and relationships. The team at DemandFarm is full of passion for building what to my mind has been a long-standing industry need. Sales Heads across the board are waking up to the possibilities offered by technology to address the complexities of large, Global Key Accounts. It does have the power to change the game, and with DemandFarm, I want to be at the cutting edge of that transformation.

DemandFarm is just the kind of innovative technology I am interested in supporting. I back DemandFarm because I believe it is disruptive while being rooted in the ground realities of Key Account Management. In my experience, it quite successfully addresses the concerns of multiple stakeholders of the Key Account Management process. Sales leaders looking for a consistent and systematic way of managing and growing large strategic accounts; Sales Ops teams seeking increasingly effective and transformative sales enablement tools and Key Account Managers, who want a system that supports them rather than the other way round. DemandFarm is, quite simply, the way forward for Key Account Management.

Sanoch Management is delighted to be a part of the DemandFarm journey. It is adding value to a vastly underserved space. Key Accounts take up vast resources to manage and grow, and Key Account Managers could use a trustworthy partner to help them optimize the revenues that come out of that investment. We believe DemandFarm has the potential to be that partner and wish them all the success.