Our experience in B2B sales and specifically, the Key Account Management function led to a strong belief that traditional CRMs aren’t designed for Account Management, but are more suited to lead management & opportunity management.
As businesses become more global and complex, and the buyer journey becomes more and more digital, the role of Key Account Management will have to evolve further beyond the art of persuasion and building relationships.
To date, most companies do account planning on PowerPoints and Excel sheets, a disparate process with very little standardization. KAM being as important and strategic as it is for B2B enterprises, it deserves a solution that helps digitalize and institutionalize best practices. We believe that companies striving to increase market share and grow their customer base in today’s rapidly changing business environment have little choice but to make the “shift” towards digital KAM to help them achieve these goals.
DemandFarm helps Key Account Management teams bring Key Account Planning, Relationship Intelligence, and Opportunity Planning inside their CRMs while providing powerful analytics and insights for maximizing revenue potential from their Key Account portfolio.
Drawing inspiration from the idea that KAM should be more chemistry than art, we believe that in a highly digital world, organizations must move beyond relying on sales artists, hunches, and free-flow meetings as they grow bigger. Today, more than ever, there’s a need to digitalize the KAM function, and convert the art of high-performance selling into science so as to deliver sustained, repetitive results.
Witness a union of art and chemistry that makes Digital KAM into a dynamic, data-driven process that provides actionable information and insights
