Undisputed champions of Digital Key Account Management since 2016

Milind Katti

Co-Founder & COO

Milind is the COO & Co-Founder of DemandFarm. He co-founded DemandFarm to build smart software technology to bring Account Planning and Relationship Intelligence into your CRM, making Key Account Management data-driven, predictable and scalable.Milind has close to 25 years of experience in global sales & marketing. He is an Electronics & Communication Engineer with MBA in Marketing. He enjoys long-distance running, loves reading history, and above all else, he is a humanist.

Joshua Gregg

President, Americas

Joshua has more than 25 years of GTM experience. He has built 10 SAM (Strategic Account Management) programs from start as a practitioner, and as a consultant. “The process and discipline of building, and leading a world class SAM program is what makes me tick. Watching the seller become a trusted advisor, and watching the buyer become a trusted partner is exciting to me. These relationships can be the fuel behind continued success for both the company and the client. Joshua is passionate about people, the culture of customer centricity, and a culture of thinking bigger. He believes that building an internal culture that is aligned with its strategic partners is the “secret sauce” behind gaining and maintaining a market leadership position. He has a unique leadership style which revolves around hiring the best talent and allowing them to express themselves. “I believe that if I can hire the best people, put them in a structure built for success, and simple stay out of their way, we will all accomplish goals above our greatest expectations.”

Ali Ranalvi

CTO

Ali, CTO and Tech Architect at DemandFarm from day 0, is a one-man army in himself who leads product development and R&D; functions right from inception to delivery. Aided by numerous teams, his strategy to fend off the competition is simple - innovate aggressively and keep product serviceability above scale. Ali goes beyond cutting edge solutions with self-driven R&D;, Quality Assurance, and Application Services teams who ensure that the products are built right, delight customers at every step and scale responsibly. Through ceaseless avant-garde R&D;, even the most complex problems are translated to elegant solutions that integrate right into existing systems.

The Product Engineering team offers complete lifecycle development with impeccable attention to detail that is unimaginable to replicate. The Application Services team then introduces meaningful customizations and integrations that adapt to every customer’s SalesTech ecosystem instead of the other way round. With AI and Analytics built into the very core of all product modules, Ali's teams are resetting trends when it comes to functionality. Plus, ensuring standardizing of UX across every module doesn't hurt!

Aniket Kodre

AVP - Customer Success

As the AVP of Customer Success & Key Accounts, Aniket is a leader of relationship management with a keen eye for proactive strategy. He breathes customer experience, works with every customer from day zero, and drives an unprecedented customer success team at DemandFarm that communicates better than your favorite virtual assistant. Eliminating one-dimensional customer relationships is easier said than done. By complementing customer experience with the right support, Aniket’s team measures product performance and works with customers every step of the way. By seeking triumph in the success of our customers and helping them adopt DemandFarm in their sales process (just like we have), he goes beyond merely getting customers through the door and cares about their continued success. Proactive mapping of the customer lifecycle, identification of our customer's business goals, and proactive customer onboarding is the definition of ourcoffee breaks and water cooler conversations. Institutionalization of account planning is what customer success at DemandFarm translates to. Training and arming customers with the right knowledge, Aniket and his team goes beyond the usual norm to help them maximize the efficacy of our product. We handhold customers through every evolutionary phase of their project lifecycle, right from inception to enterprise-grade usage, quantify their experience and track it, all while adding value to their growth trajectory.

Pawanjeet Singh

AVP - Sales

As the AVP of Sales, Pawan has a no-frills role at DemandFarm - creating and executing a consultation driven sales strategy with a motley crew of young and enthusiastic professionals, one adored customer at a time. Being understood by their solution providers is what every enterprise yearns for. Pawan and team devotedly fill the shoes of a cross-functional role at DemandFarm, helping other functional heads untangle complex market expectations through their lens. A true consultative approach in sales is their twisted definition of irony, one that has a single winner - the customer. To do so, they understand your current account planning methodology, data ecosystem, and sales-tech tools that you currently use. A phased, modular roll-out plan follows, where we help push your win rates and customer lifetime value. All this and more ensures that our account planning process paysyou dividends for years to come. By making informed decisions related to Account Planning, Pawan and the team are able to provide customized recommendations to clients, helping them increase their sales productivity at scale!

Shreya Kukreja

Director - Product Management

At DemandFarm, Shreya leads an empathetic, forward-thinking team that leaves no stone unturned, navigates through complex problems with simplistic elegance, and recognizes larger business objectives that every product feature needs to fulfil. Every innovative solution that comes out our door has a common starting point - mapping your business priorities. Shreya, with the rest of the Product team, is responsible for deciding what gets built, identifying the latest technology advances, and tracking how well the customers are engaging with the product at every step. Shreya constantly engages with our Customer Advisory Board to understand the real-world problems they face and takes on the challenge of translating customer feedback into product features. This empowers us to always be ahead of the curve and leverage data-driven decision making to find the best match between technology and usability. And all this while keeping 'end-user' at the centre of it all. Her end goal? Making Key Account Management and its high-growth impact accessible to all organizations, no matter the size.