KnowledgeFarm

One of the most important laws of growing a SaaS business commands that every company

When we started DemandFarm, we realized that for B2B firms, winning an opportunity is not

Every account or customer is like a fingerprint – unique and having a distinct persona

All salespeople dream of rolling out strategies that run high on the ‘leads’ factor. But

Stakeholder management is gaining more and more traction in recent years with ever-evolving customer needs

Let’s face it- enterprise selling isn’t easy. There are dozens of similar products in the

Often companies battle to upkeep their clientele in all possible ways. And more often, companies

Is account-based selling a part of your go-to-market strategy for B2B sales? Why? Why not?

Lego, the favorite toy brand for children and one of the most nostalgic ones for

Sales Enablement in simple terms is any technology, process, or software that helps the sales

“There was once a factory that was run by a large engine at its core.

It was the year 2015 and Coca-Cola was sitting on a goldmine of an ever-growing

When Jeff Bezos founded Amazon in 1994, he did so with the mission of becoming

Our story begins in 2003, a time of great distress in British Cycling. The national

Jose Mourinho is quite a peculiar figure in the world of football. Our story unfolds

Sales acceleration could be compared to a Formula 1 pit stop. Formula 1 pit stops

Nowadays, businesses need the right tools and data to remain competitive in their respective market.

Cross selling and Up selling Recall the last time that you were at McDonald’s (even

Imagine that you’ve just graduated from college and landed a job with the organization of

Risk Assessment of Key Accounts during COVID-19 pandemic We’re in a global crisis that’s unlike

Account Planning Template Existing customers are a critical revenue source for every organization. Meeting growth

Sales Account Planning What is a Sales account plan? A Sales account plan is sort

5 Essential Skills of Account managers It takes months of conversations, demos, and meetings to

White space Opportunity The ultimate goal of key account management is to recognize opportunities for

White space Mapping It was Friday, and I wanted to have some fun with the

Digital transformation has prompted many businesses to invest in account planning tools. Retention, understandably, is

If I were to summarize the essence of key account management, it would be ‘value

In most companies where there are hundreds or thousands of employees, it becomes very hard

A strategic account plan is all about thinking hard and making decisions that have a

What is Relationship Mapping? Relationship Mapping is a visual representation of a client’s organizational chart

Salesforce Account Planning What is Strategic Account Planning? Strategic accounts are the lifeline of every

SAM, as Strategic Account Management is often called, is very often misunderstood to an extent

Are you leveraging insight selling for strategic account management? The strategic account management process is

Key Account Management Process The title may make it all sound easy and that the

Dreamforce 2019 Dreamforce – undoubtedly one of the largest tech events in the world. Salesforce’s

The strategic account management process is about building value-driven relationships with your key customers. It

If you are a key account manager, I understand what you go through every year