The world of B2B selling has transformed dramatically in recent years, as the shift towards...
In the world of B2B software, having large technology companies as key clients is critical for...
In today’s digital-first world, traditional Key Account Management (KAM) strategies are no longer...
Higher sales rates and revenue increase are the holy grail of IT product and services organizations,...
Analytics is making inroads into influencing sales decisions, but there is still a long way to go....
Artificial intelligence (AI) is a rapidly evolving technology that is transforming various...
The use of big data and artificial intelligence (AI) in account-based marketing has revolutionized...
A recent study has shown that B2B companies that prioritize customer experience generate higher...
In today’s sales landscape, implementing a successful Key Account Management (KAM) strategy can...