Battle of The KAM Softwares
what is Key Account Management

Revegy Vs DemandFarm

Key Account Management Softwares are integral because while they contribute to 80% of the company’s revenues they constitute only 20% of your total accounts.

For accounts like these, it is very important to invest in a comprehensive Key Account Management Software. But what are the best options in the market and how do they stack up against each other?

Revegy

Revegy is a brand that is strongly CRM-agnostic and feels that these softwares are not sufficient to manage the course of an account relationship. They offer multiple tools to empower Key Account Managers to plan, collaborate and execute.

But do they offer the right tools for Key Account Managers to visualise and transform their accounts?

DemandFarm

With key account management software it isn’t just enough for all managers to use it everyone needs to be on the same page. Thus there need to be systematic and standardized processes to shift the focus from management to growth. With DemandFarm’s FarMing Engine® there is a reduced dependency on individual managers and smooth handovers are a great bonus. So let’s get down to an indepth analysis.

Why is DemandFarm better than Revegy?

7 Companies that rock Strategic Account Management

Parameters of Differentiation

Salesforce Native

DemandFarm is entirely Salesforce Native which allows all your data to be stored in Salesforce as opposed to a third party server elsewhere. The advantages are:

Security and Privacy

Customizable

Performance

Easy Integration With Other Apps

Revegy, on the other hand, is not.

Flexibility

DemandFarm has pre-built frameworks with an option to configure to other methodologies like LAMP and BAIN. This degree of customizability allows users to have a lot of flexibility while still having an interface to work with.

Revegy is extremely rigid and does not offer these capabilities.

Data Capture

Data entry is one of the biggest issues faced by salespeople and it is always best to minimize data entry required. Since DemandFarm is a Salesforce native app it can utilize the data already entered there for operations.

Whereas Revegy, being a non-native app, requires a lot of data entry.

Modularity

With DemandFarm’s KAM software there are three levels:

  • Org Chart
  • Account Landscape
  • Full KAM Suite

Customers can choose whichever products work best for them and upgrade when required.

Revegy is a single monolithic product that does not offer levels.

Analytics Engine

DemandFarm give comprehensive key account related analytics to both single account users and CXOs using multi-account data.

Revegy does not have this capability and falls short immensely due to this.

The True KAM Software to Count On

We’ve been able to zero in on why DemandFarm ranks better than Revegy on certain parameters. Let us see how it will against other softwares like Altify and Kapta.

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