Karthik Nagendra
Chief Marketing Officer at DemandFarm
Key Account Management has always been a critical component of every B2B organization, given that in most cases Key Accounts contribute upwards of 60% of their overall revenues.
As businesses become more global and complex, the role of strategic account management will evolve further. As companies strive to increase market share and grow their customer base, making a “shift” towards Digital KAM will help them achieve these goals.
DemandFarm, with insights from the 2022 CSO Survey conducted across USA, Europe and Asia-Pacific regions gathered 1000+ responses from sales leaders covering the trends, skills, tools, and strategies to understand the future of KAM and its changing landscape.
Download the Research Report to uncover the future of KAM and its changing landscape.
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About The Author
Karthik Nagendra
Chief Marketing Officer at DemandFarm
Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.
