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Milind Katti

COO & Co-Founder, DemandFarm

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    The Changing Role of Technology in Key Account Management – Webinar by DemandFarm

    Average number of buying interactions today in a B2B sales process have surged by 58.8% since the pandemic (Forrester 2021 Sales Enablement Year End Review).

    As Key Account Planning grows complex with account-centric interactions, technology that can continuously improve based on intelligent insights becomes a necessity. Decision-making will soon be based on Data, Analytics and Artificial Intelligence (AI), not on intuition and experience. Artificial Intelligence takes into account thousands of sales engagements within a CRM to provide contextual insights from your data.

    In the future, AI will most likely evolve to a stage where AI capabilities are embedded within Account Planning tools and can guide client engagements. This webinar will address some challenges and opportunities that arise out of this.


    • The role of Artificial Intelligence, Data and Analytics in Key Account Planning
    • Intelligent and Contextual Insights
    • Evolving role of Key Account Management teams
    • Augmented Intelligence vs Artificial Intelligence


    1. Milind Katti
      Co-Founder & COO
    2. Rick Bradberry
      Principal Analyst & Exec. Advisor B2B Sales
    3. Joshua Gregg
      Vice President, Strategic Accounts
      The Qt Company
    4. Michael McCarthy
      Senior Business & Technology Consultant, Sales Enablement
      Duke Energy

    The Changing Role of Technology in Key Account Management webinar by DemandFarm

    View the webinar recording below:

    Ready to discuss your Account Management Needs?

    About The Author

    Milind Katti

    COO & Co-Founder, DemandFarm

      Milind is the COO & Co-Founder of DemandFarm. He co-founded DemandFarm to build smart software technology to bring Account Planning and Relationship Intelligence into your CRM, making Key Account Management data-driven, predictable and scalable.Milind has close to 25 years of experience in sales & marketing. He is an Electronics & Communication Engineer with MBA in Marketing. He enjoys long-distance running, loves reading history, and above all else, he is a humanist.

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