Webinar: The Changing Role of Technology in Key Account Management

The Changing Role of Technology in Key Account Management – Webinar by DemandFarm

Average number of buying interactions today in a B2B sales process have surged by 58.8% since the pandemic (Forrester 2021 Sales Enablement Year End Review).

As Key Account Planning grows complex with account-centric interactions, technology that can continuously improve based on intelligent insights becomes a necessity. Decision-making will soon be based on Data, Analytics and Artificial Intelligence (AI), not on intuition and experience. Artificial Intelligence takes into account thousands of sales engagements within a CRM to provide contextual insights from your data.

In the future, AI will most likely evolve to a stage where AI capabilities are embedded within Account Planning tools and can guide client engagements. This webinar will address some challenges and opportunities that arise out of this.

Agenda

• The role of Artificial Intelligence, Data and Analytics in Key Account Planning
• Intelligent and Contextual Insights
• Evolving role of Key Account Management teams
• Augmented Intelligence vs Artificial Intelligence

Speakers

1. Milind Katti
   Co-Founder & COO
   DemandFarm
2. Rick Bradberry
   Principal Analyst & Exec. Advisor B2B Sales
   Forrester
3. Joshua Gregg
   Vice President, Strategic Accounts
   The Qt Company
4. Michael McCarthy
   Senior Business & Technology Consultant, Sales Enablement
   Duke Energy

Watch the webinar on-demand: