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Webinar: The Changing Role of Technology in Key Account Management

Milind Katti

COO & Co-Founder, DemandFarm

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    The Changing Role of Technology in Key Account Management – Webinar by DemandFarm

    Average number of buying interactions today in a B2B sales process have surged by 58.8% since the pandemic (Forrester 2021 Sales Enablement Year End Review).

    As Key Account Planning grows complex with account-centric interactions, technology that can continuously improve based on intelligent insights becomes a necessity. Decision-making will soon be based on Data, Analytics and Artificial Intelligence (AI), not on intuition and experience. Artificial Intelligence takes into account thousands of sales engagements within a CRM to provide contextual insights from your data.

    In the future, AI will most likely evolve to a stage where AI capabilities are embedded within Account Planning tools and can guide client engagements. This webinar will address some challenges and opportunities that arise out of this.

    Agenda

    • The role of Artificial Intelligence, Data and Analytics in Key Account Planning
    • Intelligent and Contextual Insights
    • Evolving role of Key Account Management teams
    • Augmented Intelligence vs Artificial Intelligence

    Speakers

    1. Milind Katti
      Co-Founder & COO
      DemandFarm
    2. Rick Bradberry
      Principal Analyst & Exec. Advisor B2B Sales
      Forrester
    3. Joshua Gregg
      Vice President, Strategic Accounts
      The Qt Company
    4. Michael McCarthy
      Senior Business & Technology Consultant, Sales Enablement
      Duke Energy

    The Changing Role of Technology in Key Account Management webinar by DemandFarm

    View the webinar recording below:

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    About The Author

    Milind Katti

    COO & Co-Founder, DemandFarm

      Milind is the COO & Co-Founder of DemandFarm. He co-founded DemandFarm to build smart software technology to bring Account Planning and Relationship Intelligence into your CRM, making Key Account Management data-driven, predictable and scalable.Milind has close to 25 years of experience in sales & marketing. He is an Electronics & Communication Engineer with MBA in Marketing. He enjoys long-distance running, loves reading history, and above all else, he is a humanist.

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      Since 2016, DemandFarm has been the undisputed champion and leader in the Digital Account Planning space. Our key account management software empowers companies to visualize, plan, and drive growth in Key Account Sales.
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