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Karthik Nagendra

Chief Marketing Officer at DemandFarm

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    Pune, July 21, 2022: DemandFarm is recognized as one of the leading solutions in the Digital Account Planning Tools category in the Gartner Hype Cycle for CRM Sales Technology. Trusted by more than 150 companies and 15000+ sales professionals globally, DemandFarm is spearheading the future of strategic account sales including improved collaboration, on-demand account intelligence and proactive risk assessment.

    As defined by Gartner in the report, “Account planning tools (APTs) unite internal resources — key account managers, sales account teams, marketing, service and success — around a common action plan for meeting revenue, service and relationship objectives of specific accounts.”

    The report predicts, “This technology category will likely reach the Plateau of Productivity within two years, but it could be impacted by developments in the sales force automation (SFA) and mobile sales productivity applications.”

    Gartner brings the spotlight on improved revenue growth and customer retention throughout the customer life cycle by using Digital Key Account Management tools like DemandFarm for analyzing the performance of strategic accounts. DemandFarm provides collaborative and data-driven Account Planning inside an organization’s CRM and makes the transition to digital Account Planning smooth and effortless.

    DemandFarm is a pioneer in the Digital Account Planning space with a productized solution approach for strategic account growth. Since 2016, DemandFarm’s SaaS-based products have enhanced Digital Account Planning for account and sales teams across the world.  This is made possible by two primary products – ‘Account Planner’ and ‘Org Chart’, built around our proprietary Account Centric Sales Effectiveness framework. Both, ‘Account Planner’ and ‘Org Chart’, are native to Salesforce and connected to leading CRMs and sales tech platforms.
    Explore DemandFarm’s Digital Key Account Management tools further here: www.demandfarm.com

    Ready to discuss your Account Management Needs?

    About The Author

    Karthik Nagendra

    Chief Marketing Officer at DemandFarm

      Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.

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