If I were to summarize the essence of key account management, it would be ‘value creation’ for...
In most companies where there are hundreds or thousands of employees, it becomes very hard for each...
A strategic account plan is all about thinking hard and making decisions that have a long-term...
What is Relationship Mapping? Relationship Mapping is a visual representation of a client’s...
What is Strategic Account Planning? Strategic accounts are the lifeline of every organization which...
SAM, as Strategic Account Management is often called, is very often misunderstood to an extent that...
Are you leveraging insight selling for strategic account management? The strategic account...
Key Account Management Process The title may make it all sound easy and that the Key Account...
Dreamforce 2019 Dreamforce – undoubtedly one of the largest tech events in the world....