March 31, 2020
Sales Account Planning – A Step by Step Guide
Sales Account Planning What is a Sales account plan? Sales account plan is sort of…
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December 4, 2019
Insight Selling – The Key to Good Strategic Account Management
What differentiates the winning sales people – Strategic Account Managers from the rest? Insightful selling.…
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December 4, 2019
Understanding SAM (Strategic Account Management) Better
SAM is often misunderstood and then dismissed. Organizations need to understand that a dismissal could…
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November 25, 2019
Why Strategic Account Management Needs More Work than Normal Account Management
The article explains the difference between Strategic Account Management and Operational Accounts or Regular Accounts.
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September 25, 2019
Meet the Marathoners of your Company – The Key Account Managers
Key Account Management is an underestimated term in the Sales and Account Management Chain. This…
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September 25, 2019
Key Account Management Vs. Regular Account Management
Why CSOs need to look at KAM and RAM differently and what is the possible…
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September 8, 2019
Will Real Time Reporting for KAM Help Sales Ops Breathe Easy?
See how 'Real Time Reporting' for KAM can possibly act as veritable game changer for…
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September 4, 2019
How can KAM Sales Help an Organization?
Challenges abound when an organization decides to adopt KAM as a policy. The key is…
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September 3, 2019
Can Artificial Intelligence and Machine Learning impact KAM?
My marketing team often insists that I write about Key Account Management. Until now, I…
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August 29, 2019
Key Account Management [KAM] – Past, Present and Future
Ever wondered how Key Account Management originated? Or what is going be the future of…
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