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Karthik Nagendra

Chief Marketing Officer at DemandFarm

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    Successful strategies for satisfying the additional needs of customers beyond the primary product and increasing the quantity of the purchase decision. Learn more about how to cross-sell and up-sell in key accounts by understanding customer needs and goals, finding whitespace opportunities, making customized recommendations, and finding the right-person to reach out to deliver the right-message at the right-time. This cheat sheet contains 5 quick tips on how to successfully cross-sell and up-sell in Key Accounts through focussed conversions, automation, incentives, retargeting and demos. 


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    About The Author

    Karthik Nagendra

    Chief Marketing Officer at DemandFarm

      Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.