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Karthik Nagendra

Chief Marketing Officer at DemandFarm

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    The world is more dynamic now than ever before, and no one knows this better than sales teams. The shift to digital selling has already happened, and having the right tools for that is key.

    In the third episode of the Shift Podcast on Digital Key Account Management, Jennifer Smith Byers, VP Client Services at TaskUs and Dr. Karthik Nagendra, Chief Marketing Officer at DemandFarm delve into TaskUs’ transition to Digital Key Account Management.

    Join in to learn more about what it takes for a global digital outsourcing giant to make the Shift, with a focus on:

    • What was the need for this digital transformation?
    • How do Digital Key Account Management tools feed into your Key Accounts strategy?
    • Do Digital Key Account Management tools boost collaboration?


    Ready to discuss your Account Management Needs?

    About The Author

    Karthik Nagendra

    Chief Marketing Officer at DemandFarm

      Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.

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