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Karthik Nagendra

Chief Marketing Officer at DemandFarm

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    The digital world is now more connected than ever to every action and transaction in our daily lives. In this new world, the priority for companies lies in creating and implementing a digital account strategy that can be utilized to grow.

     

    In the fourth episode of The Shift Podcast on Digital Key Account Management, Ethan Trifari, Director at CapTech Ventures, Inc and Karthik Nagendra, Chief Marketing Officer at DemandFarm discuss the importance of digital key account management in achieving the best customer relationship strategy.

     

    Ethan shared some of his key motivations for transitioning to digital Key Account Management !
    1. To ensure a data-driven approach to strategy and account management
    2. To uplift workforce by making account management easier
    3. To enhance tooling & infrastructure to do the best work possible
    4. To find a way to leverage collected data to make better decisions
    5. To have a better customer relationship management strategy

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    About The Author

    Karthik Nagendra

    Chief Marketing Officer at DemandFarm

      Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others. He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.

      The Future of Key Account Management Report – A Global CSO study
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