Chief Marketing Officer at DemandFarm
Digital transformation has become an essential element for businesses to remain competitive in today’s ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sales performance. What has changed in the sales experience, since the ability to integrate digital tools seamlessly into the sales process has improved?
In episode #8 of The Shift Podcast on Digital Key Account Management, Prasad Varahabhatla (Senior Director, Sales & Data Operations at Philips) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into streamlining the sales experience in digital key account management.
In this podcast episode, Prasad shares his thoughts on
1) Integrating digital tools and platforms into the sales process
2) Increasing popularity of Rev Ops as a function and it’s future
3) Dealing with the entire customer journey from landing to renewing
4) Customer adoption and long-term value creation
And much more…!