Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer...
Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer...
In episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of...
In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of...
Have you wondered how to engage specific high-value accounts effectively? In episode 10 of the Shift podcast, Dr....
Maximizing Customer Retention with Key Account Management Looking for valuable insights into growing your existing customer base? The...
Digital transformation has become an essential element for businesses to remain competitive in today’s ever-changing business landscape. It...
The ability of a company to effectively manage and grow its strategic accounts directly impacts revenue generated from...
At a time when the global economy is expanding at a slow pace and financial conditions are tightening,...
When working with large businesses and going outbound, being deliberate about the planned approach provides structure to your...
The digital world is now more connected than ever to every action and transaction in our daily lives....
The world is more dynamic now than ever before, and no one knows this better than sales teams....
As Account Managers and Sales Leaders have to adapt quickly to evolving trends in Key Account Management, technological...
Increasingly, customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also transitioned towards a...
Agentic Al that offers predictive insights, intelligent automations, and conversational intelligence for Key Account Management (KAM) teams
