Chief Marketing Officer at DemandFarm
New York, 14th July 2023, DemandFarm, a leading player in account-based sales solutions, is proud to announce its recognition in the Forrester Research report “The Account-Based Selling Technologies Landscape, Q2 2023.”
The report evaluated over 30 account-based selling technology providers and highlighted DemandFarm’s ability to help companies achieve their account-based goals by providing a comprehensive suite of features that enable them to align their sales, marketing, and customer success teams.
“We are thrilled to be recognized by Forrester for our account-based management capabilities,” said Abhijit Gangoli, CEO & Co-Founder of DemandFarm. “This recognition is a testament to our commitment to helping our customers achieve their account-based goals and driving revenue growth. We are proud to be part of the account-based selling technology landscape and look forward to continuing to innovate and deliver value to our customers.”
Forrester defines account-based selling technologies as:
“Strategic account mapping and alignment technologies that help organizations’ account planning and execution efforts by revealing complex relationships; identifying white space; supporting opportunity planning efforts; and enabling collaboration that makes it easier to identify, win, retain, and grow business with key accounts.”
Forrester’s report highlights the popularity and increasing importance of account-based selling (ABS) in recent years. ABS platforms allow sellers to gain visibility into account potential, streamline account planning processes, and increase sales rep efficiency. The report notes that ABS has evolved from a set of tools focused mainly on embedding a sales process or methodology to a market that uses data governance and AI to provide more meaningful insights and predictive actions for complex sales motions.
The expanding landscape of ABS technologies can leave buyers with too many vendors to choose from. However, it is important to select the right ABS vendor based on business goals, vendor size, type of offering, geography, and use case differentiation. Moving forward, ABS technologies are expected to undergo further evolution, with a growing focus on investing in artificial intelligence (AI) and closer integration between marketing and sales tech stacks. Businesses that invest in these platforms can expect to see increased performance from their sellers, deeper insights into account potential, and a more sustainable and predictive sales process.The platform is expected to underpin collaboration spaces that bring together internal and external stakeholders to increase alignment and opportunity potential.
DemandFarm helps companies visualize, plan and grow Key Account Sales. It helps companies manage key account selling inside their CRMs to centralize sales knowledge, find missed opportunities and create consistent growth across their organizations. With 250+ clients and 25,000+ users since 2016 customers like TaskUs, Slalom, Contentful, Zebra, AGS Health, Emids, Duke Energy, Mindtree, Cloud Academy trust DemandFarm with their key account planning.