Increasingly, customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also transitioned towards a virtual direction where technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to adapt quickly to these changing trends.
Join Anees Merchant, EVP, Global Growth from Course5i and Dr. Karthik Nagendra, Chief Marketing Officer from DemandFarm on the first episode of the Shift podcast series where they share their experience in Key Account Management.
Read a detailed blog analyzing the key points discussed during this conversation ‘Shift to Digital Key Account Management with Anees Merchant‘.
To Unlock Key Account Management insights, follow the upcoming Shift podcast episodes by DemandFarm!
