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Karthik Nagendra

Chief Marketing Officer at DemandFarm

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    Pune, July 21, 2022: In the latest Forrester Landscape Overview Survey (2022), DemandFarm has been recognized as a Late Stage/ Mature Vendor in Account Based Sales Technologies based on the following three weighted criteria: 

    • Vying with top-ranked competitors in the market
    • Length of company tenure 
    • Number of full-time employees. 

    The shift to account-based selling in recent years has increased the need for mature technology that is able to capture account data, increase collaborative and insight-driven sales. Consolidating account data using key account management solutions can yield deeper insights that may be used to identify larger opportunities. Using DemandFarm’s industry-leading Account Planning and Key Account Management tools can maximize revenue and extend Customer Lifetime Value. Find out more about DemandFarm’s role in the industry in this report by Forrester: https://reprints2.forrester.com/#/assets/2/2335/RES176994/report


    DemandFarm is a pioneer in the Digital Account Planning space with a productized solution approach for strategic account growth. Since 2016, DemandFarm’s SaaS-based products have enhanced Digital Account Planning for account and sales teams across the world.  This is made possible by two primary products – ‘Account Planner’ and ‘Org Chart’, built around our proprietary Account Centric Sales Effectiveness framework. Both, ‘Account Planner’ and ‘Org Chart’, are native to Salesforce and connected to leading CRMs and sales tech platforms.
    For more information about DemandFarm, visit us at demandfarm.com

    Ready to discuss your Account Management Needs?

    About The Author

    Karthik Nagendra

    Chief Marketing Officer at DemandFarm

      Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.

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