Chief Marketing Officer at DemandFarm
White space in sales is referred to a gap that a business can identify and use to scale its revenue with its products or services. White space analysis is the process of digging through the sales data to hunt for new white space opportunities for cross-selling and up-selling.
This cheatsheet helps you to leverage your sales data to find out potential gaps in your key accounts. Find out what whitespace means, and 6 quick steps to execute whitespace analysis in your strategic accounts.