Karthik Nagendra
Chief Marketing Officer at DemandFarm
White space in sales is referred to a gap that a business can identify and use to scale its revenue with its products or services. White space analysis is the process of digging through the sales data to hunt for new white space opportunities for cross-selling and up-selling.
This cheatsheet helps you to leverage your sales data to find out potential gaps in your key accounts. Find out what whitespace means, and 6 quick steps to execute whitespace analysis in your strategic accounts.
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About The Author
Karthik Nagendra
Chief Marketing Officer at DemandFarm
Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.