Founded in 1964, the Strategic Account Management Association (SAMA) is a non-profit association, which focuses only on establishing Key Account Management as an individual line of work and an established business strategy.
SAMA has a worldwide membership of around 8,000; which is inclusive of the world’s leading companies and most modern thought leaders in the field of strategic customer relationship management. There are several ways in which SAMA helps these professionals transition to a strategic account program.
The Strategic Account Management Association also aids in bringing your key account program to the next level. It helps the professionals in excelling in their global account management initiative.
The Strategic Account Management Association gives out numerous training each year. It also conducts several events for professional growth and networking all through North America and Europe annually. SAMA works towards bringing the two worlds of the theory and the practice closer. It provides customized training, individual and group program evaluation, unique training and networking events, and dynamic benchmarking for the strategic account management professional and the SAM organization.
Research and Publications
The Association is also into research and development. In addition to world-class research, the Strategic Account Management Association is involved with publications and other knowledge resources.
Strategic Account Management Association gathers and circulates information on relevant best practices. Information on the latest innovations from the world’s best strategic customer management programs is shared within the community.
One of the major publications of SAMA is Velocity magazine. The magazine covers in-depth articles of interest to the strategic account management profession. Issues enclose columns by thought-leaders; reviews of exciting SAM-related material; the most recent research; theory and case studies. The magazine also has actionable content on cutting-edge topics pertinent to SAM practitioners.
Online Resource Center
SAMA runs an online resource center to share proprietary research, articles, books and case studies and media resources covering the various areas of SAM. This online community is extremely helpful keeping the Strategic Account Management key personnel on the same page with the upcoming and innovative ideas and researches.
Along with an online resource center, the Strategic Account Management Association also hosts webinars wherein experienced subject-matter experts and SAM practitioners give live presentations on SAM subjects and their proven best practices.
The SAMA Academy runs eight exhaustive workshops. These workshops are conducted with the purpose of growing knowledge in strategic account management. These workshops are offered either individually or in combination with others. The focus of these workshops is on core strategic account management skill–building.
- Critical skills for account managers
- Creating and quantifying value for the C-suite
- Strategic account planning
- Leading a multi-functional team
- Strategic negotiations
- Customer-centric presentation skills
- Engaging and managing the overall customer relationship