Karthik Nagendra
Chief Marketing Officer at DemandFarm
Increasingly, customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also transitioned towards a virtual direction where technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to adapt quickly to these changing trends.
Join Anees Merchant, EVP, Global Growth from Course5i and Dr. Karthik Nagendra, Chief Marketing Officer from DemandFarm on the first episode of the Shift podcast series where they share their experience in Key Account Management.
Read a detailed blog analyzing the key points discussed during this conversation ‘Shift to Digital Key Account Management with Anees Merchant‘.
To Unlock Key Account Management insights, follow the upcoming Shift podcast episodes by DemandFarm!
Ready to discuss your Account Management Needs?
About The Author
Karthik Nagendra
Chief Marketing Officer at DemandFarm
Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.
