A large-sized, leading IT and Business Consulting firm was facing difficulties in managing their enterprise accounts. Some challenges include:
-> Inability to manage key contacts for their enterprise accounts
-> Inability to identity key stakeholders
-> Zero visibility into connections within key accounts
Learn more about DemandFarm’s Org Chart and relationship mapping tool solutions for Business Consulting in this Case Study
About The Author
Chief Marketing Officer at DemandFarm
Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.