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Karthik Nagendra

Chief Marketing Officer at DemandFarm

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    In this case study, we observe the key role of DemandFarm’s digital key account management software in increasing the upselling & cross-selling revenue of TaskUs. The case study covers Taskus’ journey of identifying the top key account management challenges to streamlining key account planning processes and finally registering revenue growth in its key accounts.


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    About The Author

    Karthik Nagendra

    Chief Marketing Officer at DemandFarm

      Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others. He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.