Karthik Nagendra
Chief Marketing Officer at DemandFarm
A Fintech company in the Information Technology and Services industry was facing several key challenges in their sales operations including lack of clarity on the current pipeline and lack of account knowledge from just Salesforce.
DemandFarm’s Account Planner helped the company move beyond their CRM to improve their sales performance by 12% and make the company a success story.
Learn more about the solutions by DemandFarm’s Account Planner in boosting sales performance by downloading the Case Study.
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About The Author
Karthik Nagendra
Chief Marketing Officer at DemandFarm
Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.
