Karthik Nagendra
Chief Marketing Officer at DemandFarm
An Ed-Tech company from the Information Technology and Services industry was facing problems with their sales process including lack of visibility on account performance and a non-standardized account planning process.
DemandFarm’s Account Planner solutions contributed to a 50% reduction in time and effort for account handovers.
Learn more about the implementation and benefits of DemandFarm’s solutions in this downloadable Case Study.
Ready to discuss your Account Management Needs?
About The Author
Karthik Nagendra
Chief Marketing Officer at DemandFarm
Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.
