Karthik Nagendra
Chief Marketing Officer at DemandFarm
A company in the hospitals and healthcare industry faced 5 major challenges including
-> Lack of visual representation of growth opportunities
-> Absence of structured sales approach
-> Lack of detailed insights
-> Difficulty in handling major deals in Salesforce
-> Lack of knowledge on supporters within customer network
DemandFarm’s Advanced Account Planner and Opportunity planner addressed these challenges and more…
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About The Author
Karthik Nagendra
Chief Marketing Officer at DemandFarm
Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.
