Key Account Management Maturity Framework
Focusing solely on acquiring new business often leads to missed opportunities within existing key accounts. In fact, key account management (KAM) can drive significant growth—improving deal closure rates by up to 25%. Yet, many companies remain trapped in reactive KAM practices, which are often as ineffective as having no program at all.
DemandFarm’s KAM Maturity Assessment Model offers a comprehensive framework to help organizations evaluate their KAM maturity, identify strengths, uncover areas for growth, and highlight expansion opportunities.
Before strategizing ways to increase revenue from key accounts, it’s essential to understand your current KAM position. This guide will help you:
- Measure essential KAM metrics
- Understand the key components of KAM maturity modeling
- Implement actionable steps to strengthen long-term client relationships
