The truism “creating value for your customers will eventually create revenue for your company” perhaps rings loudest in the targeted, relationship-heavy, high-value space of account-based selling. In Key Account Management (KAM), as we aim to move from being a vendor for our key accounts to a strategic partner who can co-create value, the single most dominant value that can drive this transformation is – customer-centricity. Unrelenting, obsessive, customer-centricity. In this webinar, Forrester analyst Steve Silver, Carter Cathey – SVP, Global Sales at Aytm, Sean Moran – Partner at ZS, and Joshua Gregg – Ex-President at DemandFarm discuss
– Why you should make sales and customer success teams the gatekeepers of customer-centricity
– Why revenue growth from your key customers requires a healthy amount of obsession in ABS
– Leveraging technology for collaboration, co-creation, and personalization to deliver customer experience and drive sales performance
– Aligning compensation models with a customer-centric culture
Watch the webinar on-demand:
