I was saddened to hear the news about the discontinuation of Prolifiq.ai. As a founder and a peer in the strategic account management space, you never want to see a company that has worked so hard to build a product and customer base close its doors. My sincere empathy goes out to the Prolifiq team and, most importantly, any Prolifiq customers now searching for an alternative solution.
Why Prolifiq Alternatives & Competitors Must Evolve
I’ve always admired Prolifiq’s mission. Their work was instrumental in helping account managers move beyond the “status quo” of scattered spreadsheets and static slide decks. They evangelized the idea that account plans & strategic relationships should live inside Salesforce, turning a basic CRM into an “account-based selling command center”. This was a critical step in the evolution of sales technology, moving the industry forward from what I call the “PPTs & Spreadsheets” phase to the “System of Record” phase. I recently wrote a full post highlighting the 6 phase of this jouney on my LinkedIn here.
However, this shift also came with a core challenge. These “systems of record” were often built for leaders to gain visibility and enforce processes from the top down. As a result, they frequently burdened sales reps and account managers with tedious manual data entry, leading to low adoption and high churn. The effort required to input and maintain data often outweighed the perceived value for the seller. It was difficult to quantify the impact of this manual work, and sellers were left logging information without a clear, immediate benefit to their day-to-day activities.
But the industry is now moving into a new era: the “System of Intelligence” and the “AI Co-Pilot.” This is where the manual work is eliminated, and the tool actively helps the seller win. At DemandFarm, we are at the forefront of this transformation, building AI-powered solutions that empower, rather than just govern, account managers.
The AI-First Approach: A New Era for Account Planning with DemandFarm
At DemandFarm, we’ve focused on building the next generation of account planning solutions. We believe the future of this space isn’t just about organizing data; it’s about making that data intelligent and actionable. This is why we’ve invested heavily in our AI roadmap and are seeing phenomenal results with our new product, DemandFarm Kampanion AI.
Kampanion AI is purpose-built to solve the exact problems that traditional tools like Prolifiq faced, transforming account planning from a chore into a competitive advantage:
1. Beyond Manual Data Entry: Instead of making your team spend time logging information, Kampanion AI automates the grunt work. It can perform a unified search across all of your siloed sales tools—from CRM and meeting transcripts to emails—to give you a cohesive, real-time view of your accounts.
3. Scalable Relationship & White Space Intelligence: Prolifiq’s Relationship Map was a great start, but it was known to become “a bit clunky” as accounts grew larger. Our Kampanion AI, with its built-in Relationship Intelligence and White Space Intelligence, synthesizes data patterns to provide predictive recommendations, helping you identify untapped champions and new expansion opportunities, even in your largest accounts.
We’re already receiving incredible feedback from our customers, including some of Prolifiq’s former clients, on how Kampanion is a “game-changer” that empowers their account managers to become strategic advisors.
A Seamless and Supported Transition for Prolifiq Customers
We know that selecting a Prolifiq alternative is a major decision, and we are committed to making this transition as easy and low-risk as possible for you. The market is consolidating, and with the Salesforce AppExchange landscape shifting, finding a stable, long-term partner is more critical than ever.
The DemandFarm team is already supporting a number of former Prolifiq customers, and we are here to help you, too. We have a dedicated process to ensure a smooth migration, and we are prepared to waive certain transition costs and match your previous pricing to ensure your strategic account management and relationship mapping efforts can continue without interruption.
This is more than a simple switch. This is an opportunity to move from a static, manual process to a truly intelligent, AI-first system that will grow with your team. If you are a former Prolifiq customer looking for a partner with a solid AI roadmap and a genuine commitment to your success, I invite you to reach out to my team. We would be honored to show you how DemandFarm and Kampanion AI can serve as your new strategic partner, helping you achieve a level of success that goes far beyond what was possible before.
Schedule a demo with the DemandFarm team here
