This Case study highlights how DemandFarm helped Veracode build thriving strategic relationships with key accounts using Org Chart Software.
Veracode is an application security company based in Burlington, Massachusetts that offers automated cloud-based service for securing web, mobile and third-party enterprise applications. Veracode provides multiple security analysis technologies on a single platform, including static analysis, dynamic analysis, mobile application behavioral analysis and software composition analysis.
Veracode considered DemandFarm’s Org chart tool to be a one-stop solution to build the visual landscape of their key accounts that made their account managers’ life easier.
Let’s see how Veracode employed DemandFarm’s Org chart,
Step 1. Buy-in decision taken by the sales leadership team of Veracode.
Step 2. DemandFarm gathered requirements for the customization of the solution.
Step 3. DemandFarm and Veracode agreed on the timeline for release.
Step 4. All the users who were expected to use the tool were communicated whenever required.
Step 5. Training sessions were organized by DemandFarm to train users to get well versed with the Org chart tool and the functionalities.
Step 6. Veracode’s account manager’s journey with the easy Drag and Drop functionality tool started.
During a webinar on Org chart software, James Tambini – Sr.System Analyst in Veracode shared that Veracode has decided to include Org Charts in Account reviews, Deals reviews, QBRs to make better decisions. He said that the users were very much delighted about the easy to use functionality that they had seen increased usage at the end of the first quarter itself. He also added that account managers are looking for ways to increase the usage of the org chart as it provides information and quick valuable insight to understand and close deals faster.
“The DemandFarm team was very responsive to requests, questions and were very open to suggestions on how they can leverage the tools in many ways. DemanFarm has repeatedly offered to collaborate on end-user training, ways to increase adoption and utilization of the tool. Support was always available to help with version upgrades, new functionality and features.”
-James Tambini, Sr.System Analyst, Veracode