Key Account Management Software is integral because the key accounts this software helps manage, contribute about 80% of the company’s revenues but constitute only 20% of the total accounts. DemandFarm and Revegy are two examples of that.
For accounts like these, it is very important to invest in comprehensive Key Account Management Software. But what are the best options in the market and how do they stack up against each other?
Revegy is a brand that is strongly CRM-agnostic and feels that this software is not sufficient to manage the course of an account relationship. They offer multiple tools to empower Key Account Managers to plan, collaborate and execute.
But do they offer the right tools for Key Account Managers to visualize and transform their accounts? And how much does Revegy cost?
Revegy pricing is not disclosed wherein DemandFarm shows its pricing upfront.
With key account management software, it isn’t just enough for all managers to use it but everyone needs to be on the same page as well. Thus there need to be systematic and standardized processes to shift the focus from management to growth. With DemandFarm’s FarMing Engine® there is a reduced dependency on individual managers and smooth handovers are a great bonus. So let’s get down to an in-depth analysis.
Why is DemandFarm better than Revegy?
DemandFarm is entirely Salesforce Native which allows all your data to be stored in Salesforce as opposed to a third party server elsewhere. The advantages are:
Revegy, on the other hand, is not.
DemandFarm’s opportunity plan template is more customizable than revegy’s. It has pre-built frameworks with an option to configure to other methodologies like LAMP and BAIN. This degree of customizability allows users to have a lot of flexibility while still having an interface to work with.
Revegy is extremely rigid and does not offer these capabilities.
Data entry is one of the biggest issues faced by salespeople and it is always best to minimize data entry required. Since DemandFarm is a Salesforce native app it can utilize the data already entered there for operations.
Whereas Revegy, being a non-native app, requires a lot of data entry.
With DemandFarm’s KAM software there are three levels:
Customers can choose whichever products work best for them and upgrade when required.
Revegy is a single monolithic product that does not offer levels.
DemandFarm give comprehensive key account related analytics to both single account users and CXOs using multi-account data.
Revegy does not have this capability and falls short immensely due to this.
DemandFarm beats Revegy opportunity planning and Revegy territory planning in certain parameters. Both account planning tools have their pros and cons but we’ve been able to zero in on why DemandFarm ranks better than Revegy overall. Let us see how it will against other software like Altify and Kapta next.