Account Planning made ridiculously easy*

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Simple yet Powerful

Grow your key accounts by achieving a deeper understanding of your Key accounts through improved data visualization and qualitative analysis that simplifies your key account management.

Native to your CRM

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Living, breathing Account plans inside your CRM!

  • Real-time data-driven account planning
  • Eliminates the clutter of Excel sheets/ Powerpoints
  • Easy to collaborate and assign tasks

A Vantage point for Sales Leadership on Key Accounts!

  • Aggregated Data across multiple key accounts
  • Easy tracking and offline reviews!
  • Pre-built management dashboards and reporting

Enable Key Account Management

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Scale, Standardize and Institutionalize your Account planning process like never before!

Compare Pro vs. Enterprise | Pricing

1. Analyze

White space Analysis

Understand your current engagements with key accounts and the possible opportunities, white space mapping to explore

What is it?

Our most comprehensive and popular module! This is where 80% of the prep work for Annual Planning happens. It’s an interactive, visual representation of everything you need to know to make strategic decisions – it’s the maximum info about Key Accounts in terms of landscape & business opportunities.

What do you get?

  • See the Big Picture and the Details – 360-degree clarity to anticipate opportunities, build the right capacities, align resources
  • Zoom in to Account plans to know where to cross-sell and up-sell
  • See where you are selling (or not) offering wise and customer wise
  • Identify the farming and mining opportunities in existing Key Accounts
    Plan/ Build business case/Capacity accordingly
key account-management software white space analysis
Deals Heatmap
Opportunity Pipeline
Landscape mapping
Know where you are presently doing business/ cannot do business

Relationship Mapping

Simply ‘Drag & Drop’ the contacts to build an Org chart for a better understanding of relationships and influences. Available in 2 CRMs – Salesforce Org chart & MS Dynamics Org Chart

What is it?

B2B salespeople always want to build Org Chart for their large accounts to sell more. This feature of the product for strategic account management is packed with features, visual, easy navigation with a drag and drop mapping

What do you get?

  • Know who’s who
  • Whom to connect with externally
  • Whom to leverage internally
  • Which relationships to build and which ones to defer
  • Invest time/ effort/ resources accordingly
Org Chart with Hierarchy
Contact Mapping
Relationship Management
Contact History
Favourability Heat Map with Disposition Indicators (positive, negative, neutral)
Formal and Informal Affiliations

Communication Matrix

Capture all your interactions to sketch the communication pattern which can help in planning communication strategy

What is it?

Visualization of all meetings between the account team and customer team into an insightful chart.

What do you get?

Clear patterns of communication and level of relationship – are you playing at the operational level or at the strategic level?

Manage for protability

2. Plan

Account Segmentation

Plan the General strategic directions for key accounts by segmenting them based on the relationship and attractiveness

What is it?

All accounts are not equal. Segmenting the accounts into different buckets to devise the corresponding strategic account planning is critical.

What do you get?

Scientifically configured attributes will segment all accounts in to – Star, Strategic, Status & Ignore categories. DemandFarm then suggests the best action/strategy based on the category.

Maintain the status quo
Manage for protability
invest mindshare and ensure protability
Invest time & money. Need not be protable yet.

Competitor Analysis

Understand the strength and weakness of competitors along with the analysis of customer spend vs wallet share

What is it?

  • Our Key Account Management software has all the additional modules and tools that help lockdown on your Annual Plans and gets buy-ins and approvals seamlessly
  • Workbench to manage tenure-based plans
  • Unique ‘data consumption approach’ to minimize data entry and form-filling

What do you get?

  • Existing data from CRM leveraged to generate actionable insights in the sales account management tool built-in your CRM.
  • Easy to access tabs on the Account Plan screen
  • One-click ‘Presentation Mode’ – share plans with colleagues and Leadership online (Web PPT) or export as PDF
Account Info Wiki

Annual Account Plan

Build your account plan with the growth strategy for Buying centers, Engagements, Financials, and Revenue.

What is it?

It’s the heart of the Key Account Management Suite. Our Key Customer Account Management software will keep you busy – in a good way. Salesforce Account Planning & MS Dynamics Account Planning modules draw most of the data from Salesforce or your existing CRM so you can focus on planning for the future.

All the Account Plan-related data in one place – no more data silos in Excel/PPT/Word etc. Spend time on strategic planning and collaboration, not documentation, and data collation.

What do you get?

  • The insights you need to plan, and the targets you need to set
    Are you overinvesting/ underinvesting/ appropriately investing in this Account relationship?
  • How much business are you getting vis a vis competitors and client budget?
  • Leverage the right people internally and strengthen the relationship where it matters the most
  • Clarity on current revenues and setting targets
Health profile
Competitive Landscape
Meeting Plan
Financial Plan

3. Grow

Account Tracker

Know your progress against the plans and keep an active track on it.

What it is?

  • Helps Key Account Managers remain on track with Key Account planning and goals
  • Maps dynamic goals and priorities of Client to ongoing plans
  • Tenure based tracking for short, medium and long term activities
  • Multiple-parameter activity tracker – from financials to communication all available inside the key account management model, which is the best benefit of key account management software

What do you get?

  • Actionable insights to take the right strategic calls at the right time
  • Everything you need to check progress against Plans
  • Active engagement with internal stakeholders on Goals and Deliverables
  • Proactive system to check deviations and course correct
  • Flexibility to change as per Client needs
One-screen Account Review
Account health tracker
Reminders and prompts
Deviations tracker
30-60-90 Activity Plans

Farming Engine

Track your account growth by understanding the Relationship health, Farming, and Mining Effectiveness.

What is it?

Key metrics derived to know what is the progress in the Account.

What do you get?

Growth, target achieved and also cross-sell and up-sell growth in the account.

Account Info Wiki


Know the trends of all your accounts with data-driven insights in a single dashboard

What is it?

  • Multiple Key Account Info – from Plans to Actuals in one place
  • Joins the dots across various data points for Big Picture and Details
  • Gets everyone on the same page instantly

What do you get?

  • One place for Leadership to review multiple key Accounts anytime, anywhere
  • No need to wait for Key Account Management to share data/ reports- stakeholders can access real time
  • Review Meetings can focus on strategy and innovation instead of clarifications and explanations
30-60-90 Activity Plans

Check Out Our

Org Chart Software

GROW your relationships to Key accounts!

  • Hierarchy Mapping
  • Influence Mapping
  • Relationships Mapping
  • Power Mapping

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Know More



What it does

DemandFarm’s proprietary FarMing ® Engine configures to integrates with any existing Sales Methodology you may be invested in – or we can set one up for you

What you get

  • Operationalise and follow- through with Sales Methodology beyond the training sessions.
  • Systematic approach to core key account management process – maximise operational efficiency across global teams.


What it does

  • Easy to deploy SaaS Model
  • On the cloud
  • Native to Salesforce
  • Can be integrated with any CRM

What you get

  • Data security
  • Easy data access anytime, anywhere
  • A plug-in app that maximises your investment in CRM

Customer Success

What it does

Dedicated post-deployment Training and Onboarding Team

What you get

Rated 4.8/5 in Salesforce Appexchange


Great Tool, Great Team

“Demand Farm is an excellent account mgt planning & tracking tool. At first took some time getting used to it, but the team supporting it (Avaneedra) did a stellar job in bringing me upto speed with it.”


– Ronald Fernandes

Excellent Tool, Excellent Team

“DemandFarm is the only comprehensive KAM app on the market. The tool covers all of the standard bases yet is also quite customizable. The Customer Success team has been exceptional in their support of our ongoing integration and is a key factor in our five star rating.”


– John Kite