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Karthik Nagendra

Chief Marketing Officer at DemandFarm

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    This ebook embraces the role of technology in moving beyond traditional Key Account Management and growing your most important accounts.

    5 key factors go into having a robust KAM program. Discover learnings from highly successful KAM programs that have the potential to increase your revenue from strategic accounts.

    Find out the major challenges, how to maximize the potential in your key accounts, what to look for in a Key Account Management software, and more.


    Ready to discuss your Account Management Needs?

    About The Author

    Karthik Nagendra

    Chief Marketing Officer at DemandFarm

      Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.