Chief Marketing Officer at DemandFarm
This ebook embraces the role of technology in moving beyond traditional Key Account Management and growing your most important accounts.
5 key factors go into having a robust KAM program. Discover learnings from highly successful KAM programs that have the potential to increase your revenue from strategic accounts.
Find out the major challenges, how to maximize the potential in your key accounts, what to look for in a Key Account Management software, and more.