Karthik Nagendra
Chief Marketing Officer at DemandFarm
Unlock the true potential of your key accounts
This cheatsheet shows how to get the true potential of your key accounts.
It is vital to spot available opportunities for revenue and nurture whitespace opportunities for growth and value creation. Several factors affect account farming and relationship mapping needs to be leveraged for growth.
Find out 4 major ways through which you can unlock the potential of your key accounts including Account Planning, Data Management, Relationship Management, and Internal Collaboration.
Ready to discuss your Account Management Needs?
About The Author
Karthik Nagendra
Chief Marketing Officer at DemandFarm
Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.
