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Karthik Nagendra

Chief Marketing Officer at DemandFarm

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    Sales Account Planning is one of the most important sales tasks that is mostly executed outside of Salesforce. The complexity increases, because there are a lot of third-party integrations necessary.

    To optimize this, the sales team must be empowered with key account management software to execute account planning within Salesforce. An ideal account planning process and software native to Salesforce enables you to make the best strategic decisions for your organization while simultaneously tracking active opportunities and making forecasts about future trends.

    Find out more about what Salesforce Account Planning looks like and the core benefits of this.


    Ready to discuss your Account Management Needs?

    About The Author

    Karthik Nagendra

    Chief Marketing Officer at DemandFarm

      Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others. He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.