While the core of Key Account Management will always be relationships, the way you can manage and grow these relationships can be greatly aided with the right technology.
DemandFarm technology is designed to enable – not replace – the people who drive success with Key Accounts- not just the Key Account Managers but all stakeholders – including Sales Leadership and Sales Ops.
For the Key Account Manager, it’s simply not possible for one person to manually keep track of the complex organizational structures in global organizations and map the formal and informal networks and affiliations to strategic advantage. DemandFarm joins the dots across diverse variables and dynamics, to enable better management and tracking of these complexities. So you never miss another opportunity.
It also delivers timely and actionable insights- especially about building and leveraging the right relationships at the right time.
For the organization, translating the wealth of intelligence about the Client residing in the Key Account Managers head into organizational knowledge by institutionalizing core KAM practices helps build competitiveness and reduce person dependency, especially in the case of unforeseen separations with Account Managers.