It’s universally accepted that getting new customers in the door is a more expensive exercise than...
Accounting for all variables, ‘Key’ accounts are the ones that help organizations strive to...
Customer Segmentation for Key Accounts Engaging with customers and striving for positive outcomes in...
Importance of Account Planning Tools Any solutions provider organization worth its salt understands...
Account planning has evolved from the wine and dine times to providing strategic solutions – and...
It is essential for organizations to understand which accounts are ‘strategic partners’ and the...
Editor’s Note: This post was originally published in November 2019 and the content was...
Key account retention, when seen from the eyes of vendor partners, is not just about proving...
Previously published under the Council Post for the Forbes’ Business Development Council The...