The Key Account Planning Process Nurturing existing customers is a time-tested way of improving...
Guide to Sales Account Mapping Account-based marketing (ABM) has been gaining more and more...
Buying decisions in companies are getting increasingly complicated. Recently, Gartner has reported...
As Key Account Management practices head towards a virtual direction, technology takes the center...
A major portion of a company’s sales typically come from a small group of customers. Or, as the...
Account Management vs. Sales: The Difference Between Key Account Management and Selling. Managing...
Attracting new customers can be five times more expensive than retaining existing ones, according...
Org Charts for Sales and Account Management Are organizational charts (org charts) really...
It’s universally accepted that getting new customers in the door is a more expensive exercise than...