DemandFarm helps one of the world’s Top 10 technology companies to scale its account management process globally.

Though acquiring new customers is important for a B2B company, managing strong relationships with your key accounts is integral. Key accounts are the most valuable assets of sales as they typically contribute to the majority of topline revenue, help refer new prospects and act as a credible partner with the company.

‘The process to sustain and expand existing stakeholder relationships within key accounts by working closely with multiple business departments in order to maintain and further develop relationships with the key accounts is called Key account management’

This case study highlights how DemandFarm, a key account planning and management platform, helped the company overcome the challenges linked to scaling and maintaining a robust key account management program across their most valuable key accounts.